HR Branding: Next Gen Strategies to Drive Organizational Excellence

HR branding is a critical yet often underutilized lever in strategic talent management. It’s more than just crafting a positive image; it’s about aligning employees with the role of Human Resources and creating a cohesive communications strategy that unifies internal communications with all elements of Talent Management and further aligns with the overarching business objectives.

This interactive webcast will feature Jody Ordioni, author of “The Talent Brand”, and one of the most formidable names in Employee Engagement and HR Communications. Over the course of the presentation she will provide you with a proven methodology to craft a salient HR Brand, and present case studies and next-gen strategies to set you up for organizational success.

Some of what she’ll touch on:

• Creating a Powerful HR Brand: Learn about the impact of creating a foundational brand architecture and visual identity that represents your HR function’s values, mission, purpose and emotive core.

• Developing a Comprehensive Communications System: Understand the importance of well-structured internal communications in reinforcing the value of Human Resources. Explore strategies for creating consistent, engaging, and transparent internal communications that align with your HR brand, ensuring consistency across all HR touchpoints.

• Integrating HR Branding with Talent Management: Learn how to embed your HR brand into every aspect of talent management, including recruitment, onboarding, performance management, and employee development. Discover strategies for aligning HR branding with these critical HR functions to drive better outcomes.

• Leveraging Digital and Social Media: Learn how to use digital platforms and social media to communicate and reinforce your HR brand. Learn best practices for showcasing your HR initiatives and engaging with candidates and employees online.

• Measuring and Evolving Your HR Brand: Equip yourself with tools and techniques to assess the effectiveness of your HR branding efforts. Learn how to gather feedback, measure impact, and continuously evolve your HR brand to meet changing organizational needs.

The session will include case studies and next-generation strategies to foster organizational success and attendees will leave equipped with a proven methodology to craft a salient HR Brand that represents the value of their team.

Jody Ordioni is the author of the award-winning book The Talent Brand and the Founder & Chief Brand Officer of Brandemix, a leading employer branding and communications agency that helps organizations define, articulate, and activate the true value of their culture. She works with HR and business leaders across industries—including technology, healthcare, retail, finance, and nonprofit—to build talent brands that strengthen reputation, attract high-quality candidates, and drive measurable improvements in engagement and retention.

Recognized as a Top 100 Employee Engagement Influencer, Jody is known for bringing the discipline of brand strategy into the HR function—translating consumer-brand principles into practical, scalable tools for talent acquisition, internal communications, and employee experience design. Her work spans employer value proposition development, recruitment marketing, culture alignment, and the creation of strategic messaging architectures that ensure employees, candidates, and leaders understand and believe in the organization’s purpose.